“what they say”


I have collaborated with J•Factor over 12 years, in projects spanning Luxury timepieces, Premium Consumer Goods and most recently, Premium Automobiles.

J•Factor gives 110% each time in terms of dedication, attention and resources into each project. This usually shows in the quality of work and good reviews from my colleagues and even brand principals. Along with the passion, J•Factor brings strong creativity and out-of-the-box concepts that often provides the X-Factor in the project, which is very adeptly imbued in the company’s name, J•Factor. The ability to craft memorable and stand-out campaigns is a strength of Joyce, the Founder of J•Factor.


Marketing Director
Borneo Motors (Singapore) Pte Ltd


J•Factor, Joyce Ong – a true industry professional who lives up to her dreams and ethics. C’est Moi Professional Skincare and Performance Makeup For Kids has received it’s highest media exposure with an unique twist of angle with Joyce’s spirit of ‘can do’ attitude and unconventional story pitches. This would never have been possible without Joyce’s creative juices – out-of-the-box thinking. Busking – is an original idea, spin-off from C’est Moi’s soul and spirit of what C’est Moi stands for – performance, art and dance for the little ones. Only Joyce can feel this in her blood.


Founder, Sales & Marketing Director
C’est Moi Pte Ltd I Camtec Marketing Services


I have known Joyce since 1988. Our meetings have always been unconventional and follow no strict business protocol. We both acted as ourselves – being extremely candid. We fight hard for what we each believe in, being unwilling to compromise until we both are satisfied. The best part – despite our extreme difference in opinions, there is no hard feelings after. Instead, we go for a hearty lunch accompanied by plenty of laughter. Our relationship is more than a working partnership. It is a friendship, a chemistry where trust and open-mindedness take over and we could be honest with each other.


Color Play Enterprise Pte Ltd


J•Factor has supported us in developing an internal sales campaign logo and poster for the AP region. The logo options given to us for selection were well-designed and the poster design was also well-received by the country teams. We have also engaged J•Factor to provide mastheads and headers for our customer eDM communications which have been rolled out in a few countries. The J•Factor team was responsive to our requests despite the tight deadlines.


Head of Marketing
DHL Global Forwarding (Asia Pacific) Pte Ltd


J•Factor has been an ever-present help in need, supporting the Hermès Singapore team wholeheartedly on almost every aspect of marketing from advertising and public/media relations to event management and outreach to schools and target communities. We are especially grateful to Joyce and her team for the key role that they played in bringing to life the P.S. I Silk You charity postcard project that united over 130 personalities, 21 magazines, 7 photographers and stylists. They were the hands and feet that served all our partners with unflagging enthusiasm, clockwork organisation, and dogged determination. Whatever the job, big or small, we can always count on J•Factor to follow up pro-actively and to deliver results with passion and commitment.


Regional Marketing and Communications Director
Hermès Singapore (Retail) Pte Ltd


I am indeed very impressed with the work done by your team last Saturday. Thank you so much for the creativity and efforts.


General Manager
Million Lighting Company Pte Ltd


Piaget partnered with J•Factor for our regional High Jewelry event in Singapore. Under Joyce’s leadership and expertise, they delivered an exceptional experience to our most selected international clients. They are committed, passionate, detailed and proactive. Their experience in the luxury industry provides an in depth understanding of the affluent consumers and brand’s requirements. J•Factor was a factory of solutions and results during this project.


Managing Director
Piaget South-east Asia & Oceania


I would have to credit J•Factor, the Team who have sculpted and formed our brand advertising campaign since 2009. For their flashes of brilliance, stirring concepts of variance, joyous moments of radiance, and although to qualify, not for a pittance! But truly good work never comes for naught.

In all fairness, results from advertising come in both the short game, and also manifests in the long term. We did enjoy some ripples in revenue streams following the immediate wake of each brand advertising campaign, but the farsighted focus would be on the elevation of perception for our brand, Rollite Rollscreens by Sunscreen Singapore. To this, fingers crossed with certainty that J•Factor’s magic continues to bubble and boil in peoples’ minds, long after print adverts run their course.

In summation, a good few years begets more fruitful times ahead, and to maintain a splendid formula, we shall dance and whirl together for years to come.


Executive Director
Sunscreen (Singapore) Pte Ltd


Your ‘touch of beauty’, splendid organisation and quick delivery have enable our Skin AA Innovation Fair to truly stand out.


Category Manager
Skin Unilever Asia Pte Ltd

Given the complexity of the brief (with 1 hour room-makeover midday), short lead time, and scale, I truly appreciate that your team not only complete the task but completing it with first-class finishing touch.

We have received many “wow’s” and “aww’s” from the workshop participants.


Assistant Manager
HPC and Foods Unilver Asia Pte Ltd


Having gone through many rounds of revision with another agency, it was a relief to entrust the design of the hotspot brand identity to J•Factor. They truly understood the heart of our brief, and reverted quickly with a few design proposals that communicated our twin pillars of WiFi and Travel App with wit, boldness, and originality. We love the eclectic combination of avant garde collage with familiar travel icons for our website design, and have received countless compliments for our luggage tag-inspired business card.


Head, Marketing and Partnerships
Datapro Technologies Pte Ltd