small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#RogerDubuisSingapore
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Roger Dubuis 2022
→ Hyper Horology
BRIEF
To organise a luxury event for Roger Dubuis VIP customers showcasing the brand’s watchmaking mastery and know-how, within a unique space where they could highlight their hyper horology prowess.
CHALLENGE
The chosen venue is classy, stylish and elegant. Wonderful. But Roger Dubuis is known to be disruptive, excessive and extravagant. The challenge lay in marrying them both for better cost efficiency.
SOLUTION
Signs of disruption started from the full height glass façade with an overlay of vinyl sticker display – a clear sign of a Roger Dubuis takeover. The main entrance showcased a 2.5m long Roger Dubuis signage and an extravagant sculpture with the prized watches rising from within it, almost like a piece of art. Subtle traces of the brand is left throughout the space to create a harmonious balance.
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Roger Dubuis
→ Urban Art Jam (Gem)
BRIEF
To celebrate Client’s Ion 2nd Anniversary event in the true spirit of Roger Dubuis DNA.
CHALLENGE
Planning an event with Covid-19’s ever changing restrictions and space constraints.
SOLUTION
Our ‘We Can’ attitude and not only launched Roger Dubuis Urban Art Gem over 3 weekends, celebrating art in all forms – Jagua Tattoo, Art In Motion and Graffiti Art Jam – the management adopted our reconfiguration of the VIP interior after the event activations.