small but mighty
(so say our clients)
the secret / we work well together
→ Spring Summer Launch
Public relations work which lead-on to event conceptualisation and management.
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
→ Coming Out Party
To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.
Making a big deal with minimal noise.
Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.
→ C-HR Launch
A car launch with a difference – a fresh concept.
Making the surprise unveiling happen on Sentosa’s protected sandy beach.
We brought on the fireworks.
→ New Customer Acquisition Event
To reach out to a younger group of customers who will be keen on the new C-HR.
Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.
We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
Negative perception of the brand as it is seen as promoting vanity in kids.
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.
→ Sunny Side of Life
To coordinate, manage and execute Piaget’s Sunny Side of Life event and Gala Dinner which ran over the course of 3 days.
- To translate Piaget HQ’s blueprint into something which made sense to our local contractors.
- Constructing 8 spaces, 8 private rooms and a flamingo filled gala room within one-third of the time given.
- Meeting budgets for this mega event attended by VVIPs around the region.
Working closely with our third party vendors round the clock to beat the clock.
Possibly one of Singapore’s oldest Agencies,
fully accredited with major media owners.
Our business principle of ethical practices combined with passion and pride in what we do won us the recognition and respect of both Clients and Partners alike since our inception in 1995.
We believe our success came from great partnerships – many happened when we transformed our Clients’ perspectives into beautiful realities.