small but mighty
(so say our clients)
the secret / we work well together
→ A Walk In The Park
To launch Robinsons Fall Winter 2019 Collection with a lifestyle element in the presence of media, influencers, Robinsons existing customers and a new customer base as guests.
Setting the mood and tone of a park during fall within a department store. Working within space and budget constraints.
By not only transforming the space into a park but also making it feel like one to add on to the ambience – park food was served, a busker was busking and yoga was conducted with guests participation. Over 80 new customers attended the Robinsons Walk In The Park Event.
→ Spring Summer Launch
Public relations work which lead-on to event conceptualisation and management.
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
→ Coming Out Party
To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.
Making a big deal with minimal noise.
Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.
→ New Customer Acquisition Event
To reach out to a younger group of customers who will be keen on the new C-HR.
Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.
We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.
Possibly one of Singapore’s oldest Agencies,
fully accredited with major media owners.
Our business principle of ethical practices combined with passion and pride in what we do won us the recognition and respect of both Clients and Partners alike since our inception in 1995.
We believe our success came from great partnerships – many happened when we transformed our Clients’ perspectives into beautiful realities.