small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#Props
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Roger Dubuis 2022
→ Hyper Horology
BRIEF
To organise a luxury event for Roger Dubuis VIP customers showcasing the brand’s watchmaking mastery and know-how, within a unique space where they could highlight their hyper horology prowess.
CHALLENGE
The chosen venue is classy, stylish and elegant. Wonderful. But Roger Dubuis is known to be disruptive, excessive and extravagant. The challenge lay in marrying them both for better cost efficiency.
SOLUTION
Signs of disruption started from the full height glass façade with an overlay of vinyl sticker display – a clear sign of a Roger Dubuis takeover. The main entrance showcased a 2.5m long Roger Dubuis signage and an extravagant sculpture with the prized watches rising from within it, almost like a piece of art. Subtle traces of the brand is left throughout the space to create a harmonious balance.
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Roger Dubuis
→ Urban Art Jam (Gem)
BRIEF
To celebrate Client’s Ion 2nd Anniversary event in the true spirit of Roger Dubuis DNA.
CHALLENGE
Planning an event with Covid-19’s ever changing restrictions and space constraints.
SOLUTION
Our ‘We Can’ attitude and not only launched Roger Dubuis Urban Art Gem over 3 weekends, celebrating art in all forms – Jagua Tattoo, Art In Motion and Graffiti Art Jam – the management adopted our reconfiguration of the VIP interior after the event activations.
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Ted Baker
→ Spring Summer Launch
BRIEF
Public relations work which lead-on to event conceptualisation and management.
CHALLENGE
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
SOLUTION
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
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AVYANNA
→ Jewellery Brand Launch
BRIEF
A jewellery brand launch keeping in character with the founders desire to combine strong design aesthetics and meaning.
CHALLENGE
Small budget, memorable impact.
SOLUTION
Three installations – conversational pieces which reinforce each of Client’s launch categories – Freedom, Grace & Resilience. Jewellery from each category are part of the installation.
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J•Factor
→ Coming Out Party
BRIEF
To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.
CHALLENGE
Making a big deal with minimal noise.
SOLUTION
Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.
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Toyota C-HR
→ New Customer Acquisition Event
BRIEF
To reach out to a younger group of customers who will be keen on the new C-HR.
CHALLENGE
Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.
SOLUTION
We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.