small but mighty
(so say our clients)
the secret / we work well together
#Built-Ups
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Ted Baker
→ Spring Summer Launch
BRIEF
Public relations work which lead-on to event conceptualisation and management.
CHALLENGE
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
SOLUTION
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
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Toyota
→ C-HR Launch
BRIEF
A car launch with a difference – a fresh concept.
CHALLENGE
Making the surprise unveiling happen on Sentosa’s protected sandy beach.
SOLUTION
We brought on the fireworks.
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Piaget
→ Sunny Side of Life
BRIEF
To coordinate, manage and execute Piaget’s Sunny Side of Life event and Gala Dinner which ran over the course of 3 days.
CHALLENGES
- To translate Piaget HQ’s blueprint into something which made sense to our local contractors.
- Constructing 8 spaces, 8 private rooms and a flamingo filled gala room within one-third of the time given.
- Meeting budgets for this mega event attended by VVIPs around the region.
SOLUTION
Working closely with our third party vendors round the clock to beat the clock.