small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#Built-Ups
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Singapore Youth Festival 2023
→ Seamless Integration
BRIEF
To create a main Key Visual (KV) Design for Singapore Youth Festival 2023, the essence of the entire campaign. Elements and aesthetics of this KV will be seamlessly integrated into a range of marketing collaterals for a cohesive and impactful visual identity throughout.
CHALLENGE
Balancing creativity with messaging. Integrating multi-platform compatibility. Working with hyper-tight deadlines.
SOLUTION
Collaborate and seek input while going back to fundamental design principles on colours and typography. Designing modularly for increased flexibility in adaptation and testing on numerous devices and platforms. Communicate, negotiate and collaborate all while doing our best to accommodate even if it is at uncommon hours. Click here to view full Digital Program Booklet!
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Roger Dubuis 2022
→ Hyper Horology
BRIEF
To organise a luxury event for Roger Dubuis VIP customers showcasing the brand’s watchmaking mastery and know-how, within a unique space where they could highlight their hyper horology prowess.
CHALLENGE
The chosen venue is classy, stylish and elegant. Wonderful. But Roger Dubuis is known to be disruptive, excessive and extravagant. The challenge lay in marrying them both for better cost efficiency.
SOLUTION
Signs of disruption started from the full height glass façade with an overlay of vinyl sticker display – a clear sign of a Roger Dubuis takeover. The main entrance showcased a 2.5m long Roger Dubuis signage and an extravagant sculpture with the prized watches rising from within it, almost like a piece of art. Subtle traces of the brand is left throughout the space to create a harmonious balance.
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Roger Dubuis
→ Urban Art Jam (Gem)
BRIEF
To celebrate Client’s Ion 2nd Anniversary event in the true spirit of Roger Dubuis DNA.
CHALLENGE
Planning an event with Covid-19’s ever changing restrictions and space constraints.
SOLUTION
Our ‘We Can’ attitude and not only launched Roger Dubuis Urban Art Gem over 3 weekends, celebrating art in all forms – Jagua Tattoo, Art In Motion and Graffiti Art Jam – the management adopted our reconfiguration of the VIP interior after the event activations.
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BATA
→ Sneakers Wall
BRIEF
To launch the BATA NEW sneakers collection with a bam!
CHALLENGE
Making BATA stand out as cool and as desirable amongst the sea of sneakers brands in the market.
SOLUTION
Proposal of 2 ideas – a sneakers vault for a touch of mystery ($$$) and a MEGA 3D pop-out sneaker and display wall ($$) guaranteed to catch eye. IG-worthy!
*PITCHED
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Ted Baker
→ Spring Summer Launch
BRIEF
Public relations work which lead-on to event conceptualisation and management.
CHALLENGE
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
SOLUTION
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
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Piaget
→ Sunny Side Side of Life
BRIEF
To coordinate, manage and execute Piaget’s Sunny Side of Life event and Gala Dinner which ran over the course of 3 days.
CHALLENGES
- To translate Piaget HQ’s blueprint into something which made sense to our local contractors.
- Constructing 8 spaces, 8 private rooms and a flamingo filled gala room within one-third of the time given.
- Meeting budgets for this mega event attended by VVIPs around the region.
SOLUTION
Working closely with our third party vendors round the clock to beat the clock.