small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#C’estMoiSingapore
-
C’est Moi
→ Color For Kids
BRIEF
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
CHALLENGE
Negative perception of the brand as it is seen as promoting vanity in kids.
SOLUTION
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.