small but mighty
(so say our clients)
the secret / we work well together
→ The Great Black Out
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
→ Weekly Promotional Ads
To design weekly promotional ads which showcase the deals of the week.
Injecting tiny sparks into the ordinary.
Coming up with a list of attention grabbing headlines to save the day.
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
Negative perception of the brand as it is seen as promoting vanity in kids.
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.
→ Brand Campaign
A print campaign targeted to their corporate clientele.
A campaign which would capture the attention of the uppermost echelons in the Singapore market.
Sharp, powerful headlines, dramatic visuals and a mean media buying strategy – all in tandem with the brand’s quality, value and craftsmanship.
→ Advertising Campaign
To create a creative print campaign to recruit new customers.
Turning up the interest level of an extremely niche product.
Shining through copywriting with a distinct personality.
Possibly one of Singapore’s oldest Agencies,
fully accredited with major media owners.
Our business principle of ethical practices combined with passion and pride in what we do won us the recognition and respect of both Clients and Partners alike since our inception in 1995.
We believe our success came from great partnerships – many happened when we transformed our Clients’ perspectives into beautiful realities.