small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#Advertising
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Robinsons
→ Black Friday 2020
BRIEF
To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.
CHALLENGE
A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.
SOLUTION
A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.
*CANCELLED
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Singapore Youth Festival
→ Corporate Branding
BRIEF
To design the Singapore Youth Festival 2022 logo and roll-out the campaign.
CHALLENGE
Being relevant and sensitive to the psyche of youths who are living during the Covid-19 pandemic.
SOLUTION
Use of uplifting colors and elements which enforces the feeling of unity, hope and strength all pointing to the light at the end of this long Covid-19 tunnel.
*PITCHED
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Robinsons
→ The Great Black Out
BRIEF
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
CHALLENGE
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
SOLUTION
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
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C’est Moi
→ Color For Kids
BRIEF
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
CHALLENGE
Negative perception of the brand as it is seen as promoting vanity in kids.
SOLUTION
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.
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Poltrona Frau
→ Brand Campaign
BRIEF
A print campaign targeted to their corporate clientele.
CHALLENGE
A campaign which would capture the attention of the uppermost echelons in the Singapore market.
SOLUTION
Sharp, powerful headlines, dramatic visuals and a mean media buying strategy – all in tandem with the brand’s quality, value and craftsmanship.
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Toyota
→ Weekly Promotional Ads
BRIEF
To design weekly promotional ads which showcase the deals of the week.
CHALLENGE
Injecting tiny sparks into the ordinary.
SOLUTION
Coming up with a list of attention grabbing headlines to save the day.