small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#MediaBuying
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C’est Moi
→ Color For Kids
BRIEF
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
CHALLENGE
Negative perception of the brand as it is seen as promoting vanity in kids.
SOLUTION
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.
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Poltrona Frau
→ Brand Campaign
BRIEF
A print campaign targeted to their corporate clientele.
CHALLENGE
A campaign which would capture the attention of the uppermost echelons in the Singapore market.
SOLUTION
Sharp, powerful headlines, dramatic visuals and a mean media buying strategy – all in tandem with the brand’s quality, value and craftsmanship.
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Rollite Rollscreen
→ Advertising Campaign
BRIEF
To create a creative print campaign to recruit new customers.
CHALLENGES
Turning up the interest level of an extremely niche product.
SOLUTION
Shining through copywriting with a distinct personality.