small but mighty
(so say our clients)

Robinsons

→ Black Friday 2020

BRIEF

To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.

CHALLENGE

A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.

SOLUTION

A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.

*CANCELLED

#Creatives #Advertising #CreativeAdCampaign #DigitalCreatives #PublicRelations #Branding #RobinsonsSG

Robinsons

→ The Great Black Out

BRIEF

Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.

CHALLENGE

Making the difference while working within minuscule time frames for days at end to realise the given objectives.

SOLUTION

Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.

#Creatives #Advertising #CreativeAdCampaign #DigitalCreatives #PublicRelations #Branding #RobinsonsSG

Ted Baker

→ Spring Summer Launch

BRIEF

Public relations work which lead-on to event conceptualisation and management.

CHALLENGE

Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.

SOLUTION

Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.

#Creatives #DigitalCreatives #EventManagement #PublicRelations #Built-Ups #CreativeEvents #MediaKit #Props #TedBakerSingapore

C’est Moi

→ Color For Kids

BRIEF

To launch C’est Moi Color For Kids in Singapore as their 360 Agency.

CHALLENGE

Negative perception of the brand as it is seen as promoting vanity in kids.

SOLUTION

By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.

#Creatives #Advertising #MediaBuying #DigitalCreatives #EventManagement #360Campaign #PublicRelations #C’estMoiSingapore

J•Factor

→ Coming Out Party

BRIEF

To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.

CHALLENGE

Making a big deal with minimal noise.

SOLUTION

Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.

#Creatives #DigitalCreatives #EventManagement #PublicRelations #CreativeEvents #GuestsRelations #Props #JFactorCommunications

Toyota C-HR

→ New Customer Acquisition Event

BRIEF

To reach out to a younger group of customers who will be keen on the new C-HR.

CHALLENGE

Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.

SOLUTION

We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.

#Creatives #DigitalCreatives #EventManagement #PublicRelations #CreativeEvents #GuestsRelations #Props #JFactorCommunications