small but mighty
(so say our clients)
the secret / we work well together
#PublicRelations
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Ted Baker
→ Spring Summer Launch
BRIEF
Public relations work which lead-on to event conceptualisation and management.
CHALLENGE
Base on past launches, media turn-up was poor. Out of the way venue and thin budgets didn’t help.
SOLUTION
Prior good working relationships kept a happy turn-up number. Selected works were handled in-house and dual purpose products were created for cost effectiveness – e.g. the customised cushions used to dress up the space were also used as press gifts with a QR code attached on the tag.
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J•Factor
→ Coming Out Party
BRIEF
To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.
CHALLENGE
Making a big deal with minimal noise.
SOLUTION
Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.
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Toyota C-HR
→ New Customer Acquisition Event
BRIEF
To reach out to a younger group of customers who will be keen on the new C-HR.
CHALLENGE
Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.
SOLUTION
We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.
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C’est Moi
BRIEF
To launch C’est Moi Color For Kids in Singapore as their 360 Agency.
CHALLENGE
Negative perception of the brand as it is seen as promoting vanity in kids.
SOLUTION
By stating that the brand is the answer to natural makeup and skincare for kids who perform in all messaging of the 360 campaign. Also provided performance-centric platforms for any kid who wishes to perform.
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Artemide
→ Saturday InDesign Event
BRIEF
Small scale event management.
CHALLENGE
Working with small event budgets to exude a luxe effect.
SOLUTION
Taking on the F&B in-house so quality bites can be served.