small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#SingaporeYouthFestival
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Singapore Youth Festival 2023
→ Seamless Integration
BRIEF
To create a main Key Visual (KV) Design for Singapore Youth Festival 2023, the essence of the entire campaign. Elements and aesthetics of this KV will be seamlessly integrated into a range of marketing collaterals for a cohesive and impactful visual identity throughout.
CHALLENGE
Balancing creativity with messaging. Integrating multi-platform compatibility. Working with hyper-tight deadlines.
SOLUTION
Collaborate and seek input while going back to fundamental design principles on colours and typography. Designing modularly for increased flexibility in adaptation and testing on numerous devices and platforms. Communicate, negotiate and collaborate all while doing our best to accommodate even if it is at uncommon hours. Click here to view full Digital Program Booklet!
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Singapore Youth Festival
→ Corporate Branding
BRIEF
To design the Singapore Youth Festival 2022 logo and roll-out the campaign.
CHALLENGE
Being relevant and sensitive to the psyche of youths who are living during the Covid-19 pandemic.
SOLUTION
Use of uplifting colors and elements which enforces the feeling of unity, hope and strength all pointing to the light at the end of this long Covid-19 tunnel.
*PITCHED