small but mighty
(so say our clients)
the secret / we work well together
→ A Christmas Fairy Tale
A Christmas key visual big idea concept.
Translating the key visual across different collaterals – mailer, newspaper ads, social campaigns, paper bag, plastic bags, Christmas wrappers and even in-store VM décor while keeping to the same spirit. We were also tasked with a stylised photoshoot for their Christmas hampers.
Working closely with the Client in all steps of the way – from their third party vendors to their in-house visual merchandising team – all for complete synergy.
→ The Great Black Out
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
→ Brand CI & Marketing Collaterals
Refine existing logo, develop brand CI guide, and design full suite of marketing collaterals including business cards, microsite, website, uniform, kiosk screens, and digital signages. Job scope also encompassed design consultation for the hotspot.travel app.
Present hotspot’s twin pillars of WiFi and Travel App through a cohesive design strategy.
Marry avant-garde creatives with familiar travel icons to produce a striking yet universally-understood campaign.
Possibly one of Singapore’s oldest Agencies,
fully accredited with major media owners.
Our business principle of ethical practices combined with passion and pride in what we do won us the recognition and respect of both Clients and Partners alike since our inception in 1995.
We believe our success came from great partnerships – many happened when we transformed our Clients’ perspectives into beautiful realities.