small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#Branding
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qìsane
→ Branding and Beyond
BRIEF
To launch qìsane in USA, Singapore & Hong Kong and harness the power of e-commerce.
CHALLENGE
Making TCM appear to be as relatable and reliable to appeal to a Non-Asian market. Keeping it modern with the design of the website at www.qisane.com
SOLUTION
We worked on applying modern minimalist elements to challenge the perceptions of consumers. Click here to view live Instagram profile.
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Robinsons
→ Black Friday 2020
BRIEF
To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.
CHALLENGE
A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.
SOLUTION
A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.
*CANCELLED
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BATA
→ Sneakers Wall
BRIEF
To launch the BATA NEW sneakers collection with a bam!
CHALLENGE
Making BATA stand out as cool and as desirable amongst the sea of sneakers brands in the market.
SOLUTION
Proposal of 2 ideas – a sneakers vault for a touch of mystery ($$$) and a MEGA 3D pop-out sneaker and display wall ($$) guaranteed to catch eye. IG-worthy!
*PITCHED
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Singapore Youth Festival
→ Corporate Branding
BRIEF
To design the Singapore Youth Festival 2022 logo and roll-out the campaign.
CHALLENGE
Being relevant and sensitive to the psyche of youths who are living during the Covid-19 pandemic.
SOLUTION
Use of uplifting colors and elements which enforces the feeling of unity, hope and strength all pointing to the light at the end of this long Covid-19 tunnel.
*PITCHED
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Robinsons
→ The Great Black Out
BRIEF
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
CHALLENGE
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
SOLUTION
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
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Robinsons
→ Robinsons Home Fair
BRIEF
To design a home mailer with relevance to Client’s product offering.
CHALLENGE
Create a visual which represents bed, home and kitchen all in one, with no photography budget given.
SOLUTION
Pouring through hundreds of stock images of studio apartments with the right angle – showing bedroom and kitchen in one. Then, the extensive product photo search and DI work commences.