small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#JFactorCommunications
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qìsane
→ Branding and Beyond
BRIEF
To launch qìsane in USA, Singapore & Hong Kong and harness the power of e-commerce.
CHALLENGE
Making TCM appear to be as relatable and reliable to appeal to a Non-Asian market. Keeping it modern with the design of the website at www.qisane.com
SOLUTION
We worked on applying modern minimalist elements to challenge the perceptions of consumers. Click here to view live Instagram profile.
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Singapore Youth Festival 2023
→ Seamless Integration
BRIEF
To create a main Key Visual (KV) Design for Singapore Youth Festival 2023, the essence of the entire campaign. Elements and aesthetics of this KV will be seamlessly integrated into a range of marketing collaterals for a cohesive and impactful visual identity throughout.
CHALLENGE
Balancing creativity with messaging. Integrating multi-platform compatibility. Working with hyper-tight deadlines.
SOLUTION
Collaborate and seek input while going back to fundamental design principles on colours and typography. Designing modularly for increased flexibility in adaptation and testing on numerous devices and platforms. Communicate, negotiate and collaborate all while doing our best to accommodate even if it is at uncommon hours. Click here to view full Digital Program Booklet!
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J•Factor
→ Festive Greetings
BRIEF
A memorable Christmas-Lunar New Year gift made in-house for Agency’s Clients.
CHALLENGE
Creating something that would capture attention, is representational of Agency and gives a nod to our Clients.
SOLUTION
1. Concept of layered paper cut sculpture is a feast for the eyes.
2. Backdrop is where our office is, the iconic Telok Ayer Street with our founder within.
3. Having an customised element for each Client on the street.
4. A digital version (made no less impressive) is created for an added punch. Click here to view!We received many oohs and aahs as well as heartfelt thanks for the gift. An LNY version was also created for further punch!
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J•Factor
→ Coming Out Party
BRIEF
To organise a creative interactive event for Business Partners and Clients to launch Agency’s new look.
CHALLENGE
Making a big deal with minimal noise.
SOLUTION
Takeover of the space with the new J.Factor identity elements coupled with non-cringe worthy games to drive the message home.
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Toyota C-HR
→ New Customer Acquisition Event
BRIEF
To reach out to a younger group of customers who will be keen on the new C-HR.
CHALLENGE
Having this group of customers turning up for the event given the preconceived notion of the Toyota brand.
SOLUTION
We brought the event to them – partnering with Park Bench Deli and having a pop-up just for their customers.