small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#CreativeAdCampaign
-
Robinsons
→ Black Friday 2020
BRIEF
To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.
CHALLENGE
A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.
SOLUTION
A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.
*CANCELLED
-
Robinsons
→ The Great Black Out
BRIEF
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
CHALLENGE
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
SOLUTION
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
-
Poltrona Frau
→ Brand Campaign
BRIEF
A print campaign targeted to their corporate clientele.
CHALLENGE
A campaign which would capture the attention of the uppermost echelons in the Singapore market.
SOLUTION
Sharp, powerful headlines, dramatic visuals and a mean media buying strategy – all in tandem with the brand’s quality, value and craftsmanship.