small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
#RobinsonsSG
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Robinsons
→ Black Friday 2020
BRIEF
To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.
CHALLENGE
A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.
SOLUTION
A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.
*CANCELLED
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Robinsons
→ The Great Black Out
BRIEF
Not just any, but one to rival all Black Friday campaigns. One that Robinsons would own. Media/Public Relations that would further support enhance the brand value and difference.
CHALLENGE
Making the difference while working within minuscule time frames for days at end to realise the given objectives.
SOLUTION
Exercising the J•Factor ethos of staying committed to the project and going beyond our call of duty. Taking the bulls by the horns and leaving no stone unturned. Coffee is wonderful when we’re trying to defog our minds after being awake for more than 32 hours.
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Robinsons
→ Robinsons Home Fair
BRIEF
To design a home mailer with relevance to Client’s product offering.
CHALLENGE
Create a visual which represents bed, home and kitchen all in one, with no photography budget given.
SOLUTION
Pouring through hundreds of stock images of studio apartments with the right angle – showing bedroom and kitchen in one. Then, the extensive product photo search and DI work commences.
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Robinsons
→ A Christmas Fairy Tale
BRIEF
A Christmas key visual big idea concept.
CHALLENGE
Translating the key visual across different collaterals – mailer, newspaper ads, social campaigns, paper bag, plastic bags, Christmas wrappers and even in-store VM décor while keeping to the same spirit. We were also tasked with a stylised photoshoot for their Christmas hampers.
SOLUTION
Working closely with the Client in all steps of the way – from their third party vendors to their in-house visual merchandising team – all for complete synergy.
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Robinsons
→ Robinsons Promotions
BRIEF
A series of key visuals for their ongoing events over the year.
CHALLENGE
A brand new creative direction to differentiate the similar subjects, while maintaining the same personality of Client throughout.
SOLUTION
Creative brainstorming with the entire team. Everyone offers a new perspective.
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Robinsons
→ A Walk In The Park
BRIEF
To launch Robinsons Fall Winter 2019 Collection with a lifestyle element in the presence of media, influencers, Robinsons existing customers and a new customer base as guests.
CHALLENGE
Setting the mood and tone of a park during fall within a department store. Working within space and budget constraints.
SOLUTION
By not only transforming the space into a park but also making it feel like one to add on to the ambience – park food was served, a busker was busking and yoga was conducted with guests participation. Over 80 new customers attended the Robinsons Walk In The Park Event.