small but mighty
(so say our clients)
THE SECRET / WE WORK WELL TOGETHER
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qìsane
→ Branding and Beyond
BRIEF
To launch qìsane in USA, Singapore & Hong Kong and harness the power of e-commerce.
CHALLENGE
Making TCM appear to be as relatable and reliable to appeal to a Non-Asian market. Keeping it modern with the design of the website at www.qisane.com
SOLUTION
We worked on applying modern minimalist elements to challenge the perceptions of consumers. Click here to view live Instagram profile.
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Singapore Youth Festival 2023
→ Seamless Integration
BRIEF
To create a main Key Visual (KV) Design for Singapore Youth Festival 2023, the essence of the entire campaign. Elements and aesthetics of this KV will be seamlessly integrated into a range of marketing collaterals for a cohesive and impactful visual identity throughout.
CHALLENGE
Balancing creativity with messaging. Integrating multi-platform compatibility. Working with hyper-tight deadlines.
SOLUTION
Collaborate and seek input while going back to fundamental design principles on colours and typography. Designing modularly for increased flexibility in adaptation and testing on numerous devices and platforms. Communicate, negotiate and collaborate all while doing our best to accommodate even if it is at uncommon hours. Click here to view full Digital Program Booklet!
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Roger Dubuis 2022
→ Hyper Horology
BRIEF
To organise a luxury event for Roger Dubuis VIP customers showcasing the brand’s watchmaking mastery and know-how, within a unique space where they could highlight their hyper horology prowess.
CHALLENGE
The chosen venue is classy, stylish and elegant. Wonderful. But Roger Dubuis is known to be disruptive, excessive and extravagant. The challenge lay in marrying them both for better cost efficiency.
SOLUTION
Signs of disruption started from the full height glass façade with an overlay of vinyl sticker display – a clear sign of a Roger Dubuis takeover. The main entrance showcased a 2.5m long Roger Dubuis signage and an extravagant sculpture with the prized watches rising from within it, almost like a piece of art. Subtle traces of the brand is left throughout the space to create a harmonious balance.
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Roger Dubuis
→ Urban Art Jam (Gem)
BRIEF
To celebrate Client’s Ion 2nd Anniversary event in the true spirit of Roger Dubuis DNA.
CHALLENGE
Planning an event with Covid-19’s ever changing restrictions and space constraints.
SOLUTION
Our ‘We Can’ attitude and not only launched Roger Dubuis Urban Art Gem over 3 weekends, celebrating art in all forms – Jagua Tattoo, Art In Motion and Graffiti Art Jam – the management adopted our reconfiguration of the VIP interior after the event activations.
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Robinsons
→ Black Friday 2020
BRIEF
To launch Robinsons Black Friday Campaign 2020 and make them once more, the talk of town.
CHALLENGE
A bigger success than what our agency have achieved the year before, with Covid-19 restrictions in place.
SOLUTION
A strong Creative campaign which drops a subtle relevance to the one done the year before for continuity. Covid-19 care packages for all shoppers.
*CANCELLED
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BATA
→ Sneakers Wall
BRIEF
To launch the BATA NEW sneakers collection with a bam!
CHALLENGE
Making BATA stand out as cool and as desirable amongst the sea of sneakers brands in the market.
SOLUTION
Proposal of 2 ideas – a sneakers vault for a touch of mystery ($$$) and a MEGA 3D pop-out sneaker and display wall ($$) guaranteed to catch eye. IG-worthy!
*PITCHED